Your links and audience
By Simon
By Simon
Your artist page, how your links perform, your followers, and ads tracking.
Your artist page
Your artist page is your link-in-bio: one address that holds your music, your socials and anything else you want to send people to. You edit it under My links > My page. You do not create it yourself. One is made for you once your artist profile is verified, and everything you save is live straight away. What is on it already Two sections fill themselves in and stay up to date without you: - Music - your releases, added as they come out. - Follow - your approved socials. You can move either one or hide it, but you cannot edit what is inside. Everything else on the page is yours. Adding your own sections and links Choose Add a section for a new block, then Add a link for each row in it. A row takes a Label, an optional Second line, a Web address and a Thumbnail. The section heading is optional. Leave it empty for a block with no title above it. Rows can be reordered by dragging them, or with the arrow keys. Each one has Show and Hide if you want to keep it without showing it. Showing a row only for a while Every row has a Schedule. Set Show from for a row that should appear later, Hide after for one that should drop off by itself. Leave both empty and the row always shows. This is what you want for a pre-save that stops mattering on release day, or a tour date that should disappear once it has passed. Videos Add a video puts a YouTube video on the page and plays it there, without sending anyone to YouTube. Paste the address and the title, channel and thumbnail fill in on their own. The thumbnail is copied to our servers, so your page never has to ask Google for it. Email-gated downloads Add an email-gated download trades a file for an email address. Fans give their address and the download link is sent to them, and they join your followers. The file has to be audio: MP3, WAV, FLAC, AIFF, M4A or OGG. Until you add one the row does nothing, so add the file before you share the page. How it looks Under Appearance you can set a Theme, a Mode (dark or light), an Accent colour, a Tagline under your name, and a Background image you can blur. Your accent colour is adjusted automatically so text stays readable on it. Images are resized for you, so upload the biggest version you have. Your @handle Your handle is part of your address, so it is reviewed before it changes. Everything else you save applies immediately. If you want to start over Reset the layout puts your sections back in their original order and makes them all visible again. Your links and headings are kept - only the order and visibility change. Related - How your links are performing - Your followers - Ads and tracking on your links
How your links are performing
My links > Performance is where you see what your links are doing. It has two tabs: Releases and Artist link. Set the Period at the top. It applies to both tabs, and nothing is fetched until you press Apply. The Releases tab One row per track, each with its own short link. From a row you can copy the link, get its QR code, and rename it. The QR code is worth using on anything printed or filmed: scans arrive tagged, so you can tell them apart from everyone else in the numbers below. The Artist link tab This is your link-in-bio page. The headline numbers are: - Views - times your page was opened. - Clicks - times a visitor chose something on it. - Click-through - the share of visits that led to a click. - Visitors - counted once a day, so someone returning tomorrow counts twice. - From QR - visits that came from scanning your code. Opening the page is a view, not a click. What people clicked only counts real clicks, so the two never add up to the same number. Where your visitors are Where you are being opened puts your countries on a map, with the same list underneath. Visits we could not place are left off the map. You also get Devices (what the page was opened on) and Referrers (where people were just before they arrived). Campaigns Add ?src= to the end of a link and the visits it brings show up under Campaigns. Give each post, story or newsletter its own tag and you can see which one actually worked. Traffic with no tag is not listed there. It still counts in your views. Videos on your page If you have a video on your page you get its own numbers: plays, average watched, and how many watched to the end. A click inside the YouTube player itself is invisible to us, so Tapped our YouTube button and Left the page while playing are our best estimate of people leaving to watch it there. Downloads For an email-gated download you see how far people got: Opened the gate, Left an email, Took the file. If a lot open it and few finish, the file or the ask is worth another look. Why some numbers are approximate Breakdowns cover your most recent clicks rather than every click ever, and anything we could not identify is grouped under Unknown. The headline totals are complete; the breakdowns under them are a sample. Related - Your artist page - Your followers - Understanding your dashboard
Your followers
Your followers are the people who asked to hear about your music. You find them under My links > Followers. They are yours: you can Download CSV at any time and take the list with you. Where they come from Each follower is tagged with how they signed up: - Free download - they gave their address to download a track. - Subscribed - they used the Subscribe button on your artist page. - Next release - they asked to hear about your next release from a fanlink. - Unknown - they signed up before we recorded which form it was. For an email-gated download you also see whether they actually fetched the file. Not fetched yet means they are on your list but have not opened the download link. When they are emailed On release day, and at no other time. These people agreed to hear about new releases, not to be marketed to. Every message carries a one-click unsubscribe. You do not have to write anything or press anything - it goes out on its own when your release is live. If the list is empty Every fanlink has a follow box under the release, so the list fills in on its own once your links are being opened. Sharing your artist page and your track links is what grows it. Related - Your artist page - The email your fans get on release day - How your links are performing
Ads and tracking on your links
If you run your own ads, you can put your own pixel on your links. It is under Ads and tracking on your artist page editor. This is only worth setting up if you are actually paying for ads. If you are not, skip it - nothing else on your page depends on it. What a pixel does A pixel is a small piece of code the ad platform gives you. With it on your link, Meta or TikTok can recognise the people who opened that link, so you can show ads to them later and the platform learns who your ads work on. Yours does not replace ours Add a Pixel ID and it fires on every one of your links, alongside ours. Yours reports to your ad account, ours to ours. Neither replaces the other, and you can list several - they all fire together. You can also put a pixel on a single link, for a one-off campaign. It fires on that page on top of the ones set on your artist page. Five pixels per network is the most a page can fire. The server-side tracking token Roughly a third of visitors block the pixel in their browser: ad blockers, private modes, in-app browsers. Adding a Server-side tracking token means we also report their visit from our server, so your campaign can see the fans it paid for. Both copies carry the same id and are counted once, never twice. Where to find it: - Meta - Events Manager, your pixel, Settings, Generate access token. - TikTok - Events Manager, your pixel, Settings, Generate access token. The token belongs to your ad account and only ever writes to it. We never see your campaigns. Leave it empty and the pixel still works in the browser, just for fewer people. What we do not do with it We do not read your campaigns, your audiences or your spend. The token is stored so it can send events to your account and nothing else. Related - Your artist page - How your links are performing