If you run your own ads, you can put your own pixel on your links. It is under Ads and tracking on your artist page editor.
This is only worth setting up if you are actually paying for ads. If you are not, skip it - nothing else on your page depends on it.
What a pixel does
A pixel is a small piece of code the ad platform gives you. With it on your link, Meta or TikTok can recognise the people who opened that link, so you can show ads to them later and the platform learns who your ads work on.
Yours does not replace ours
Add a Pixel ID and it fires on every one of your links, alongside ours. Yours reports to your ad account, ours to ours. Neither replaces the other, and you can list several - they all fire together.
You can also put a pixel on a single link, for a one-off campaign. It fires on that page on top of the ones set on your artist page.
Five pixels per network is the most a page can fire.
The server-side tracking token
Roughly a third of visitors block the pixel in their browser: ad blockers, private modes, in-app browsers. Adding a Server-side tracking token means we also report their visit from our server, so your campaign can see the fans it paid for.
Both copies carry the same id and are counted once, never twice.
Where to find it:
- Meta - Events Manager, your pixel, Settings, Generate access token.
- TikTok - Events Manager, your pixel, Settings, Generate access token.
The token belongs to your ad account and only ever writes to it. We never see your campaigns. Leave it empty and the pixel still works in the browser, just for fewer people.
What we do not do with it
We do not read your campaigns, your audiences or your spend. The token is stored so it can send events to your account and nothing else.